Bringing Effective Therapies to Patients Faster.

Medable’s technology makes scientific research accessible, eliminating common barriers such as geography, economic status, and research awareness.  The decentralized trial solutions help the industry create efficiency in clinical development, expand research to all people, and bring more treatments to market faster.
 

What does a Decentralized Clinical Trial Platform look like?

Medable’s rebrand required the Development of a consistent and flexible illustration. I decided the style would need to be consistent with the limited color palette, but flexible enough to still feel inclusive. I felt the line-work and fill would have to avoid trending corporate stylings and instead opt for a more human softness to the edges.

Medable is on a mission, but it needs to have consistent look first!

As artwork and photography were being curated, it was understood that both the customer and in house facing documents and ads would need to be consistent. I explored a large set of ad layouts using varied fonts, subject priority and color blocking. It was through these tests that we were better able to focus our site layout, In-house documents, and marketing material going forward.

Credible, intentional and approachable!

The primary brand color is a soft but virbrant purple.

Purple is the primary color, but because it is so vibrant it has to be used carefully and intentionally.

Inspired by science, innovation and being open and clear — the palette is a mix of cool and vibrant colors, paired with clear black and white — allowing the brand to look credible or expressive, based on the appropriate context.

Medable is on a mission to get effective therapies to patients faster by transforming clinical drug development with disruptive technologies.
Try it today at: https://www.medable.com